Shop smarter, eat healthier

An ergonomic app for a smarter shopping experience.


It’s easy to become overwhelmed by the never-ending stream of products, promotions, and promises we are confronted with at the supermarket. My Conscience is an app connected to an huge database containing every bar code of every product available in supermarkets. The user scans an item with his phone and is instantly given healthier, and often cheaper, alternatives.


The Lab team took on this bold challenge with panache. By pooling their resources for the management of this gigantic database, and their creativity to find a concrete way to engage consumers, they assembled a tool that helps everyone think about what they eat in a smart way. A colourful, visually-driven project that helps everyone shop smarter and eat healthier.