Ready-to-wear for the modern woman
A fashion line for those who don’t have time for the mall but who appreciate a sophisticated shopping experience
Context
Nu-I by Vickie is an online women’s ready-to-wear boutique specialized in creating unique pieces for the modern professional juggling career and family who doesn’t have time to shop. She needs an efficient online shopping experience that’s as luxurious as a boutique.
Results
Fortune Lab created an ergonomic transactional platform, simplifying the sales, the catalogue browsing, and every step of the purchasing process, for a dynamic experience users love coming back to.
